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This web site has the following on the homepage, "First Aid For Your Pet." We noticed that the web site also said " We have been awarded gold standard accreditation as a cat friendly practice." It also said " What does this mean? Read our article in the Practice News page. Laboratory including on site blood testing. Hospital facilities with seperate cat and dog wards. Retail area selling leads, toys and food." The header had Vets in Horam as the highest ranking optimized keyword. It is followed by Vets in Heathfield, Vets in Uckfield, and Vets in Hailsham which isn't as ranked as highly as Vets in Horam. The next words downwoodvets.co.uk uses is ISFM. Gold Standard was included and might not be viewed by search crawlers.